Field Notes from Sweden: WebCoast 2014

The WordPress.com Blog

Every week, Automatticians — the people behind WordPress.com — participate in conferences, WordCamps, and other community events around the world. Today, let’s hear from Happiness Engineer Karim Osman, who just returned from WebCoast, in Gothenburg, Sweden. WebCoast is a WordPress.com-sponsored conference that focuses on online communication and web development.

After a three-hour train ride, I finally arrived in Sweden’s second-largest city: Gothenburg. This was my first time there, and my fellow Happiness Engineer Fabiana Simões showed me around town. It’s a lovely city with great sights, amazing architecture, and cozy cafes — the perfect place for a conference.

The nicest thing about WebCoast is that it’s a three-day, unconference-style event. „Unconference“ means that the content is organized and created by the conference attendees: there was a gridded board where speakers booked a slot for their talk, workshop, or discussion session. Then others decided which sessions they’d like to attend.

Visitors adding their workshops and talks to the grid. Visitors adding…

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